Ball Corporation has partnered with global beer brand Miller Genuine Draft to create a limited edition promotional pack for the Russian market. The new can has been designed exclusively for the brand’s partnership with Russian music festival Alfa Future People to create stand-out packaging.
The limited edition cans, utilise Ball’s innovative printing techniques including the use of neon ink combined with matte overvarnish to create a dynamic design which creates maximum brand impact in the hands of festival goers. Ball’s neon ink solution allows cans to light up under UV light, and emphasises certain parts of the can design to create a differentiated drinking experience.
Ekaterina Shkunkova from Efes Rus comments: “We partnered with Ball in order to get their expertise with creating the stand out pack that would attract consumer attention whilst also promoting our partnership with Alfa Future People. We are very happy with the partnership and the design alterations which helped us to develop a really unique pack.”