ALWAYS INNOVATING IN CLEAR PLASTIC PACKAGING, HLP HAS ITS SIGHTS FIRMLY SET ON EUROPE. C. M. YEUNG, MANAGING DIRECTOR OF THE HIP LIK GROUP, EXPLAINS HOW THEY INTEND TO TAKE THE MARKET…
There is no single formula for building a business into an internationally respected market leader. There are no short cuts either.
At HLP Klearfold, the business plan has always been straightforward: to consistently provide customers with packaging of the highest quality supported by an uncompromising commitment to deliver a first rate product backed by unrivalled customer service. It’s been this dedication to a premium service in support of premium products that has always set HLP Klearfold apart from the rest. Manufacturers, retailers and brand owners do business with HLP Klearfold because they know their specific needs will receive the utmost attention. Now, the European retail market can begin to experience state-of-the-art packaging solutions that are backed by unsurpassed customer support, as HLP Klearfold sets it sights on this dynamic retail horizon.
To become a trusted packaging supplier for Europe, a manufacturing company must appreciate the unique needs and demands of those involved in the European market. This requires participation in the market – not just exporting to the region from some distant land. HLP Klearfold understands what makes Europe special, and has chosen to make a significant pivot in this region. The company has carefully assembled a superior customer support team that knows Europe, understands what Europeans want as well as what they expect. A strong and committed new management structure now leads an in-depth team of sales experts that are based out of four strategically placed offices across Europe.
These sales professionals are passionate about what they do and have a comprehensive knowledge of European tastes and needs as well as a never-ending commitment to customer satisfaction. HLP Klearfold’s personalised customer service means a visit from a company representative is always just a phone call, fax or click away. Quotations can be ready within 24 hours with samples provided in three to five days. The company’s unrivalled capacity and substantial inventories allow for very short production lead times. Also, the customer support team is ready 24 hours a day to put the company’s renowned Soft Crease® technology to work and meet any packaging challenge.
HLP Klearfold is a pioneer in Radio Frequency creasing of plastics. This Soft Crease technology is increasingly sought after by manufacturers to enhance a product’s image by showcasing a product with clear, folding boxes that can accommodate virtually any shape, design and color. The technology is extremely versatile and can be customised to serve the needs of a vast range of retail products and displays. By allowing maximum visual contact with a product, clear, quality plastic packaging gives the purchaser the satisfaction that what’s inside the package is exactly what they expect. And Soft Crease technology can be used on environmentally friendly materials like APET and RPET plastics, providing extra assurance to brand marketers that their goods are produced with sustainability in mind. Soft Crease can also be relied upon to increase packing speeds dramatically. It can also be designed to run on auto-erect packing lines.
THE EASY CHOICE
With all its advantages, it’s no wonder the market for Soft Crease technology is poised for considerable growth in Europe. More and more manufacturers and brand owners are realising the value of cost-effective, reliable and creative packaging that is aesthetically appealing in a retail environment. The long list of benefits has prompted a growing number of marketers to incorporate this packaging technology into their product development cycles. The rationale is simple: Inspired and persuasive packaging that targets consumer segments boosts sales. Choosing a supplier offering a dedicated network of creative sales professionals ensures customer satisfaction with every order placed. HLP Klearfold has also recently obtained the British Retail Consortium (BRC) certification, the leading, internationally recognised set of quality standards for food safety and quality assurance. The BRC certification will further help HLP Klearfold become a leading player in the European packaging market.
THE BEST OF BOTH WORLDS
Around the world and now across Europe, HLP Klearfold makes decisions about clear packaging a smooth, trouble-free experience by providing customers peace of mind in the most cost-effective manner possible. Superior transparency thanks to first-class, Grade A materials release a product’s maximum sales potential by letting the unique visual features of each product speak for themselves. To bring it all together, an extensive network of sales expertise that speaks the language of its customers provides on-the spot customer service anytime, anywhere. Experience the difference of HLP Klearfold.
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