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Essential Essence

Essential Essence

Stuart Pritchard November 24, 2017 0

      API’s Commercial Director, Richard Burhouse, discusses how the best foil, laminate and holographic solutions for luxury packaging should be perfectly attuned to the essence of the brand… Packaging is one of

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Total Recall

Total Recall

Stuart Pritchard November 21, 2017 0

      Glen Oxborough, X-ray Product Manager from Ishida Europe, explores the impact of a recall and the steps a business can take to protect itself… A product recall is a terrifying concept

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Boosting Brands

Boosting Brands

Stuart Pritchard November 16, 2017 0

      DANIEL JONES, Creative Designer of Moirae Creative Agency, looks at how good design can build brands, raise product profiles and promote provenance… It is very obvious that packaging has important fundamentals

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Brands On The Brain

Brands On The Brain

Stuart Pritchard November 13, 2017 0

      Looking at the positive psychological effects of well-positioned branding, we hear from Protos Packaging Limited’s NICKY FUSSELL… In the current environment of hostility directed at plastic packaging, an associate in the

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Added Eye-Appeal

Added Eye-Appeal

Stuart Pritchard December 7, 2016 0

    David Peters, API’s Creative Development Manager, highlights how holographic and optical packaging developments are driving innovation and helping brands represent values… Packaging makes a huge difference to how a product is perceived,

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Beer Is Beautiful

Beer Is Beautiful

Stuart Pritchard December 7, 2015 0

  Creative Director of acclaimed design agency Purple Creative, STEVE BEWICK talked to us about what’s most exciting about beer packaging right now… Beer culture has changed hugely over the last few years, with a clear

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