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Packing Them In

Packing Them In

Bonnie Howard February 18, 2014 0

SHOW SEASON IS ALMOST UPON US IN THE UK AS THAT COLOSSUS OF THE EXPO CALENDAR, PACKAGING INNOVATIONS, PREPARES TO OPEN ITS DOORS. IN THE INDUSTRY? THEN HERE’S WHY YOU NEED TO BE THERE…

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Sales Sweet As Syrup

Sales Sweet As Syrup

Bonnie Howard January 7, 2014 0

PACKAGING DESIGN WILL GET YOU NOTICED BUT BRAND LOYALTY AND REPEAT SALES WILL ONLY HAPPEN IF THE PRODUCT DELIVERS, MEETING CUSTOMER NEEDS by Tim Leahy, managing director and founding partner, Leahy Brand Design Experienced

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Art of Distinction

Art of Distinction

Bonnie Howard January 3, 2014 0

OUTSTANDING, HIGH-END PACKAGING DOESN’T HAPPEN BY ACCIDENT by Steve McAdam, vice president, creative services, Leo Luxe Top international owners need a reliable process to produce the packaging that conveys the image and experience they

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Freed From Apron Strings

Freed From Apron Strings

Bonnie Howard December 19, 2013 0

WE ENDEAVOUR TO HELP BRANDED AND RETAIL CLIENTS WIN AT THE POINT OF PURCHASE by Tony Nunan, managing director, Visuality Ever since the 1970s, when – thanks to visionaries like Michael Peters – branding

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Versatile Solutions

Versatile Solutions

Bonnie Howard December 2, 2013 0

AS EUROPE EMERGES FROM RECESSION, IT WOULD BE FOOLISH TO THINK BUSINESS IS GOING TO RETURN TO THE WAY IT USED TO BE by Joanne Offord, managing director, BoxMart Ltd We’ve all got accustomed to

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Why Launches Fail

Why Launches Fail

Bonnie Howard November 5, 2013 0

LACK OF RECOGNITION CONCERNING THE POWER OF ON-SHELF PACKAGING IS CAUSING PRODUCT LAUNCHES TO FAILby Caroline Capel, director of retail and shopper insights, MMR Research Worldwide (MMR) Through our research for food, drink, personal

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Complete Package

Complete Package

Bonnie Howard October 29, 2013 0

MANY COLUMN INCHES HAVE BEEN DEVOTED TO THE NATURAL ABILITY OF GLASS TO BE ENDLESSLY RECYCLED by Sharon Crayton, head of marketing, Ardagh Group, Glass, Europe Further, to its ability to provide the perfect

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Disruption Is Good

Disruption Is Good

Bonnie Howard October 8, 2013 0

WE’RE CONSTANTLY WATCHING TRENDS by Barry Pamplin, partner, ThePackHub Anyone involved in packaging is always being asked about the current trends. Further, which trends should we be following and, hardest of all, what’s coming

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Everyone Benefits

Everyone Benefits

Bonnie Howard October 3, 2013 0

WHEN IT COMES TO PACKAGING FOR SALES SUCCESS, IT CAN’T BE STRESSED ENOUGH THAT DESIGN ISN’T JUST FOR MAKING THINGS LOOK PRETTY (ALTHOUGH IT HELPS!) by Ed Adamson, creative director, Webb deVlam You need a

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Graphic Challenge To Big Brands

Graphic Challenge To Big Brands

Bonnie Howard August 20, 2013 1

RETAILERS ARE DEVELOPING THEIR OWN-LABEL PACKAGING DESIGNS TO MEET CONSUMER EXPECTATIONS AND RIVAL MAJOR BRANDS by Katie Baron, senior editor – retail & spaces, Stylus There was a time when retailers’ own-label products were regarded

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