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Sustainability Meets Luxury

cMJZ34a5 January 31, 2013 0

IN THE INCREASINGLY-COMPETITIVE ARENA OF LUXURY GOODS, LEADING BRANDS WILL SEEK EVER-MORE INGENIOUS WAYS OF MAKING THEIR PRODUCTS STAND OUT ON RETAIL SHELVES by Veronique Curulla, European marketing manager, Crown Speciality Packaging Europe Particularly

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Meeting All needs

cMJZ34a5 January 31, 2013 0

THE VERSATILITY OF CORRUGATED PACKAGING MEANS IT CAN MEET THE MANY DIFFERENT REQUIREMENTS OF THE RETAIL SECTOR by Richard Smith, managing director, Charapak Group     Environmental concerns – and the industry’s responses to

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Diagonal Flute Reshapes ‘Conventional Thinking’

cMJZ34a5 January 31, 2013 0

Technical experts in Smurfit Kappa’s design department at Herzberg, Germany, were recently presented with an interesting challenge. This was to optimise the existing transport packaging for premium hair-care products, from a German supplier, and

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Design Illuminates Drink Presentation

cMJZ34a5 January 31, 2013 0

Claimed ‘a first in the packaging market’ is the Electro global travel retail pack. This is the latest in a series of award-winning, limited-edition gift packs designed by Webb deVlam for Bombay Sapphire spirit.

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Containers Advance in Line with Lubricants Rebranding

cMJZ34a5 January 30, 2013 0

Additional grip handle on the pack side makes it very user-friendly, allowing extra support during emptying A key part of an international rebranding exercise for Wolf Oil Corporation, a global lubricants company, was development

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Fundamentals of Success

cMJZ34a5 January 29, 2013 0

WELL-DESIGNED PACKAGING IS ESSENTIAL IN TODAY’S COMPETITIVE BEVERAGE BUSINESS by Simon Pendry, creative director, Blue Marlin London According to the Design Council, packaging on a supermarket shelf has less than three seconds to grab

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Ticking All The Boxes

cMJZ34a5 January 29, 2013 0

PACKAGING HAS MANY FUNCTIONS TO PERFORM BUT BRAND OWNERS AND PRODUCT MANUFACTURERS INCREASINGLY SEE IT AS A FORM OF ADVERTISING by Bob Houghton, head of marketing & communications, Chesapeake Some 75 per cent of

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Voyage of Discovery

cMJZ34a5 January 29, 2013 0

AS A BRANDING CONSULTANT, YOU NEVER REALLY SWITCH OFF Even the weekend supermarket visit is an exercise in discovery, understanding, and fascination. I’m always on the lookout for new brands, product innovations, packaging developments,

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remedy for risk

Bonnie Howard January 25, 2013 0

USING CERTAIN TYPES OF PALLETS IN THE PHARMACEUTICAL SUPPLY CHAIN COULD POSE A SERIOUS RISK TO PRODUCT SAFETY by Jim Hardisty, managing director, Goplasticpallets.com   Pharmaceutical manufacturers are obliged to recall products for a

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Workhorse Moves Up Front

cMJZ34a5 January 23, 2013 0

RETURNABLE TRANSIT PACKAGING (RTP) HAS BECOME A FAMILIAR FEATURE IN SUPERMARKETS UP AND DOWN THE COUNTRY by Simon Moulson, head of retail development, Linpac Allibert With over 18 million Maxinest trays sold in the

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