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Fundamentals of Success

cMJZ34a5 January 29, 2013 0

WELL-DESIGNED PACKAGING IS ESSENTIAL IN TODAY’S COMPETITIVE BEVERAGE BUSINESS by Simon Pendry, creative director, Blue Marlin London According to the Design Council, packaging on a supermarket shelf has less than three seconds to grab

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Ticking All The Boxes

cMJZ34a5 January 29, 2013 0

PACKAGING HAS MANY FUNCTIONS TO PERFORM BUT BRAND OWNERS AND PRODUCT MANUFACTURERS INCREASINGLY SEE IT AS A FORM OF ADVERTISING by Bob Houghton, head of marketing & communications, Chesapeake Some 75 per cent of

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Voyage of Discovery

cMJZ34a5 January 29, 2013 0

AS A BRANDING CONSULTANT, YOU NEVER REALLY SWITCH OFF Even the weekend supermarket visit is an exercise in discovery, understanding, and fascination. I’m always on the lookout for new brands, product innovations, packaging developments,

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remedy for risk

Bonnie Howard January 25, 2013 0

USING CERTAIN TYPES OF PALLETS IN THE PHARMACEUTICAL SUPPLY CHAIN COULD POSE A SERIOUS RISK TO PRODUCT SAFETY by Jim Hardisty, managing director, Goplasticpallets.com   Pharmaceutical manufacturers are obliged to recall products for a

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Workhorse Moves Up Front

cMJZ34a5 January 23, 2013 0

RETURNABLE TRANSIT PACKAGING (RTP) HAS BECOME A FAMILIAR FEATURE IN SUPERMARKETS UP AND DOWN THE COUNTRY by Simon Moulson, head of retail development, Linpac Allibert With over 18 million Maxinest trays sold in the

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The Taped Message

cMJZ34a5 January 23, 2013 0

PRINTED COPY AND TEAR TAPE SOLUTIONS OFFER BRAND OWNERS UNRIVALLED OPPORTUNITIES TO COMBINE ENHANCED MESSAGING WITH ADDITIONAL FUNCTIONALITY by Simon Wildash, head of marketing, Payne Good examples include no-knife easy opening or brand protection

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Telling A Story

cMJZ34a5 January 23, 2013 0

A BRAND IS AN ENTITY THAT ENGENDERS AN EMOTIONAL CONNECTION WITH A CONSUMER by Nicolas Mamier, managing director, Appetite An effective brand needs to tell a story, and develop and build brand experience around

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Be Interesting

cMJZ34a5 January 23, 2013 0

DESPITE AMAZON AND OCADO, MOST OF US STILL ENCOUNTER BRANDS IN THE SUPERMARKET, PACKAGED AND PRIMPED, BEGGING TO BE DROPPED INTO THE BASKET by Richard Williams, founding partner, Williams Murray Hamm So, why do

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