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The Taped Message

cMJZ34a5 January 23, 2013 0

PRINTED COPY AND TEAR TAPE SOLUTIONS OFFER BRAND OWNERS UNRIVALLED OPPORTUNITIES TO COMBINE ENHANCED MESSAGING WITH ADDITIONAL FUNCTIONALITY by Simon Wildash, head of marketing, Payne Good examples include no-knife easy opening or brand protection

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Telling A Story

cMJZ34a5 January 23, 2013 1

A BRAND IS AN ENTITY THAT ENGENDERS AN EMOTIONAL CONNECTION WITH A CONSUMER by Nicolas Mamier, managing director, Appetite An effective brand needs to tell a story, and develop and build brand experience around

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Be Interesting

cMJZ34a5 January 23, 2013 0

DESPITE AMAZON AND OCADO, MOST OF US STILL ENCOUNTER BRANDS IN THE SUPERMARKET, PACKAGED AND PRIMPED, BEGGING TO BE DROPPED INTO THE BASKET by Richard Williams, founding partner, Williams Murray Hamm So, why do

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