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Ten Useful Tips

cMJZ34a5 February 7, 2013 1

‘WE NEED TO REDESIGN OUR PACKAGING’ by Nir Wegrzyn, founding partner, BrandOpus This familiar comment, usually from marketing executives, is answered by many finance directors: ‘We designed before – and it didn’t change anything!’

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Stories Based On Truth

Chantell Keston February 6, 2013 0

DEVELOPING A PRODUCT’S BRAND IS A LONG AND COMPLEX PROCESS by David Beard, creative director, Brandhouse Packaging though is the key to telling the world all about that brand. When establishing the identity of

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Answering Anonymity

Bonnie Howard February 6, 2013 0

WE ALL KNOW THAT ESTABLISHING A TRUSTED, RECOGNISABLE, AND DESIRABLE BRAND IS KEY TO RETAIL SUCCESS by David Rogers, owner and creative partner, We Are Pure However, how important is packaging’s role in this,

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Perfect Material

cMJZ34a5 February 4, 2013 0

GLASS HAS A LONG PEDIGREE AS A PACKAGING MATERIAL BUT ITS HEALTH AND ENVIRONMENTAL BENEFITS MEAN THAT IT HAS A BRIGHT FUTURE TOO by Lynn Sidebottom, sales and marketing director, Beatson Clark If you’re

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Multi-Tasking Brings Sweet Success

cMJZ34a5 January 31, 2013 0

MULTI-FUNCTIONAL PACKAGING CAN HELP BRANDS TO MAXIMISE SALES IN THE CONFECTIONERY AND SNACKS SECTOR by Martin Dallas, managing director, packaging solutions, Payne (part of the Coated and Security Products division of Filtrona plc) While

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Sustainability Meets Luxury

cMJZ34a5 January 31, 2013 0

IN THE INCREASINGLY-COMPETITIVE ARENA OF LUXURY GOODS, LEADING BRANDS WILL SEEK EVER-MORE INGENIOUS WAYS OF MAKING THEIR PRODUCTS STAND OUT ON RETAIL SHELVES by Veronique Curulla, European marketing manager, Crown Speciality Packaging Europe Particularly

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Meeting All needs

cMJZ34a5 January 31, 2013 0

THE VERSATILITY OF CORRUGATED PACKAGING MEANS IT CAN MEET THE MANY DIFFERENT REQUIREMENTS OF THE RETAIL SECTOR by Richard Smith, managing director, Charapak Group     Environmental concerns – and the industry’s responses to

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Diagonal Flute Reshapes ‘Conventional Thinking’

cMJZ34a5 January 31, 2013 0

Technical experts in Smurfit Kappa’s design department at Herzberg, Germany, were recently presented with an interesting challenge. This was to optimise the existing transport packaging for premium hair-care products, from a German supplier, and

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Big Benefits

cMJZ34a5 January 29, 2013 0

TRENDS AND DEVELOPMENTS IN THE BEVERAGE SECTOR OBVIOUSLY HAVE AN IMPACT ON THE PACKAGING INDUSTRY Over the last couple of years, both the retail strategies of drinks manufacturers and buying habits among consumers have

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Fundamentals of Success

cMJZ34a5 January 29, 2013 0

WELL-DESIGNED PACKAGING IS ESSENTIAL IN TODAY’S COMPETITIVE BEVERAGE BUSINESS by Simon Pendry, creative director, Blue Marlin London According to the Design Council, packaging on a supermarket shelf has less than three seconds to grab

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abcRetail Packaging has an ABC certified circulation of 6,339 (audit period 1st Jan 2016 - 31 Dec 2016)