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Heritage Provides Distinct Design Cues For Glass

Heritage Provides Distinct Design Cues For Glass

Diana Szpytma September 4, 2018 0

As products on the shelves proliferate, brands need to differentiate more and more, and storytelling becomes critical. More than 70% of buying decisions are made in-store so packaging needs to tell that story at

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Crystal Clear

Crystal Clear

Stuart Pritchard September 25, 2017 0

      O-I’s Marketing and Business Development Lead, Paul McLavin, reviews recent responses from the glass sector… The return to growth for global sales of Scotch whisky, accompanied with an explosion in the

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Clearly Superior

Clearly Superior

Stuart Pritchard October 10, 2016 0

      LYNN SIDEBOTTOM, Sales & Marketing Director at Beatson Clark, explains why glass remains first choice in packaging… Perfect taste preservation, 100% recyclability and the ability to communicate premium quality to consumers

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A Glass Act

A Glass Act

Stuart Pritchard October 5, 2016 0

      PAUL MCLAVIN, Marketing and Business Development Lead at O-I UK talks beer, bottles and the brilliance of glass… Premium bottled ales continue to grow at around 10% a year and are

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Crystal Clear Choice

Crystal Clear Choice

Stuart Pritchard October 6, 2015 0

    Sales & Marketing Director at Beatson Clark, Lynn Sidebottom, explains why, when it comes to packaging with class, you simply can’t beat glass…   Plastic, aluminium or cardboard containers may appeal to

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