Labelling »

Sweet Smell of Success

Bonnie Howard April 8, 2013 0

IMAGE IS CRITICAL FOR HIGH-QUALITY GOODS SUCH AS HEALTH AND BEAUTY PRODUCTS by Malcolm Little, director, Advanced Dynamics Ltd Well-designed, correctly-sited labelling promotes brand awareness, and adds to the consumer appeal of cosmetics and

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Choice Brings Challenges

Bonnie Howard April 4, 2013 0

THERE ARE A NUMBER OF CHALLENGES CURRENTLY FACING UK LABEL PRINTERS by Stephen Lloyd, director of marketing & business development, Systems Labelling In a competitive environment, those companies that find a way to weave

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Don’t Lose Your Brand

Bonnie Howard April 3, 2013 0

IN EVERY PRODUCT CATEGORY, BRANDS RELY HEAVILY ON LABEL DESIGN TO GRAB SHOPPERS’ ATTENTION, COMMUNICATE KEY CONTENT BENEFITS, AND PROVIDE CLEAR USAGE INSTRUCTIONS by Stergios Bititsios, associate director, MMR Research Worldwide (MMR) In the

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