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The Taped Message

cMJZ34a5 January 23, 2013 0

PRINTED COPY AND TEAR TAPE SOLUTIONS OFFER BRAND OWNERS UNRIVALLED OPPORTUNITIES TO COMBINE ENHANCED MESSAGING WITH ADDITIONAL FUNCTIONALITY by Simon Wildash, head of marketing, Payne Good examples include no-knife easy opening or brand protection

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Telling A Story

cMJZ34a5 January 23, 2013 0

A BRAND IS AN ENTITY THAT ENGENDERS AN EMOTIONAL CONNECTION WITH A CONSUMER by Nicolas Mamier, managing director, Appetite An effective brand needs to tell a story, and develop and build brand experience around

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White Box Remission

cMJZ34a5 January 23, 2013 0

THE PHARMACEUTICAL INDUSTRY FINDS ITSELF IN PREVIOUSLY UNCHARTED WATERS by Stephen Marshman, sales and business development director, Schawk The big pharma giants are no longer the masters of a paternalistic healthcare paradigm in which

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Standard On Horizon

cMJZ34a5 January 23, 2013 0

TO BE CHILD RESISTANT, PACKAGING MUST COMPLY WITH ONE OF A NUMBER OF INTERNATIONAL, EUROPEAN, OR AMERICAN STANDARDS by Stephen Wilkins, Cheif executive, The Child-Safe Packaging Group and Director, Davies Devlopment and Testing LTD

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Portions Of Sustainable Sense

cMJZ34a5 January 23, 2013 0

PORTION PACKAGING CAN PLAY AN IMPORTANT ROLE IN MEETING THE DEMANDS AND CONCERNS OF TODAY’S MODERN LIFESTYLE by Hans Sanders, area sales manager, RPC Cobelplast As population numbers continue to rise and the pace

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Be Interesting

cMJZ34a5 January 23, 2013 0

DESPITE AMAZON AND OCADO, MOST OF US STILL ENCOUNTER BRANDS IN THE SUPERMARKET, PACKAGED AND PRIMPED, BEGGING TO BE DROPPED INTO THE BASKET by Richard Williams, founding partner, Williams Murray Hamm So, why do

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The Lipstick Effect

cMJZ34a5 January 23, 2013 0

THE TOILETRIES AND COSMETICS SECTOR REMAINS BUOYANT, AND PACKAGING CAN HELP MANUFACTURERS CREATE THE POINT OF DIFFERENTIATION TO MAXIMISE BRAND SUCCESS by Alfons Boeckmann, director, RPC Bramlage-Wiko The recession may officially be over but,

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Innovate or Stagnate

cMJZ34a5 January 23, 2013 0

INNOVATION HAS CHANGED OUR LIVES, AND NOWHERE IS THIS MORE OBVIOUS THAN ON RETAILERS’ SHELVES by Barry Turner, CEO, Packaging and Films Association (PAFA) Food from all round the world is available all year,

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Under Siege

cMJZ34a5 January 23, 2013 0

TODAY’S DYNAMIC PACKAGING MARKET POSES SIGNIFICANT CHALLENGES FOR INDUSTRY SUPPLIERS by Patrick Hughes, general manager, Weber Marking Systems UK Not least the demand for a reduction in materials, the introduction of more eco-friendly products,

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security plus benefits

cMJZ34a5 January 23, 2013 0

ACHIEVING THE RIGHT BALANCE BETWEEN BRANDING AND PRODUCT SECURITY IS AN AGE-OLD PROBLEM IN RETAIL by Neil Matthews, vice president of Northern, Central, and Eastern Europe, Checkpoint Systems Traditionally, security measures have been applied

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