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Detailed Labelling To Remain Key

Bonnie Howard April 29, 2013 0

EVERY NOW AND THEN, THE INDUSTRY IS SERVED A REMINDER OF EXACTLY WHY TRACEABILITY IS SUCH A VITAL ISSUE TO FOOD AND DRINK PRODUCERS AND RETAILERS by Greg Treanor, European business development manager (TIJ),

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Eliminating Invisible Waste

Bonnie Howard April 24, 2013 0

AS PACKAGING IS ULTIMATELY DISCARDED, IT’S PERCEIVED AS WASTE by Catherine Carter, print and packaging industries consultant However, very often, too little credit is given to the protective role that it plays. As a

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Strategies and Crystal Balls

Bonnie Howard April 22, 2013 0

THE WORLD OF PRINTED PACKAGING STILL SEEMS ABLE TO STRIDE THROUGH 
THESE RECESSIONARY TIMES WITH FEWER CASUALTIES THAN MOST by Nikki Clark, marketing manager, Benson Group However, it’s important that the sector doesn’t get

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Forefront of a Revolution

Bonnie Howard April 17, 2013 0

CORRUGATED BOARD PACKAGING HAS COME A LONG WAY SINCE ITS BIRTH 130 YEARS AGO by Andy Barnetson, director of packaging affairs, Confederation of Paper Industries (CPI) Today, it’s a billion-pound, state-of-the-art industry that protects

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Continual Improvement

Bonnie Howard April 15, 2013 0

CONSUMERS TODAY WANT TO KNOW MORE ABOUT WHAT THEY’RE 
BUYING AND THE ENVIRONMENTAL AND SOCIAL IMPACT OF THEIR CHOICES by Jennifer Buhaenko, head of public affairs, Pro Carton This is especially so when it

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Meaningful Moves

Bonnie Howard April 12, 2013 0

RETAIL PACKAGING TALKS TO JON EVANS, MARKETING DIRECTOR FOR PURITY SOFT DRINKS, ABOUT HIS COMPANY’S STANCE ON PACKAGING Retail Packaging (RP): What is Purity’s policy/strategy on packaging generally? Jon Evans (JE): We have just

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Delivering On Different Levels

Bonnie Howard April 10, 2013 0

MULTI-FUNCTIONAL LABELS CAN CONTRIBUTE TO BRAND SUCCESS by Martin Dallas, managing director, Payne Labels are commonly chosen as part of a packaging solution to deliver cost-effective branding and communication on the pack, identifying a

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Sweet Smell of Success

Bonnie Howard April 8, 2013 0

IMAGE IS CRITICAL FOR HIGH-QUALITY GOODS SUCH AS HEALTH AND BEAUTY PRODUCTS by Malcolm Little, director, Advanced Dynamics Ltd Well-designed, correctly-sited labelling promotes brand awareness, and adds to the consumer appeal of cosmetics and

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Choice Brings Challenges

Bonnie Howard April 4, 2013 0

THERE ARE A NUMBER OF CHALLENGES CURRENTLY FACING UK LABEL PRINTERS by Stephen Lloyd, director of marketing & business development, Systems Labelling In a competitive environment, those companies that find a way to weave

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Don’t Lose Your Brand

Bonnie Howard April 3, 2013 0

IN EVERY PRODUCT CATEGORY, BRANDS RELY HEAVILY ON LABEL DESIGN TO GRAB SHOPPERS’ ATTENTION, COMMUNICATE KEY CONTENT BENEFITS, AND PROVIDE CLEAR USAGE INSTRUCTIONS by Stergios Bititsios, associate director, MMR Research Worldwide (MMR) In the

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