Features »

Consider The Whole Picture

cMJZ34a5 February 9, 2013 0

CREATIVITY IS JUST ONE FACTOR IN THE DEVELOPMENT OF SUCCESSFUL PACK DESIGNS by Kinza Sutton, marketing manager, Artenius PET Packaging Europe (APPE) Packaging’s ability to create strong brand identity and shelf appeal plays a

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Ten Useful Tips

cMJZ34a5 February 7, 2013 1

‘WE NEED TO REDESIGN OUR PACKAGING’ by Nir Wegrzyn, founding partner, BrandOpus This familiar comment, usually from marketing executives, is answered by many finance directors: ‘We designed before – and it didn’t change anything!’

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Stories Based On Truth

Chantell Keston February 6, 2013 0

DEVELOPING A PRODUCT’S BRAND IS A LONG AND COMPLEX PROCESS by David Beard, creative director, Brandhouse Packaging though is the key to telling the world all about that brand. When establishing the identity of

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Answering Anonymity

Bonnie Howard February 6, 2013 0

WE ALL KNOW THAT ESTABLISHING A TRUSTED, RECOGNISABLE, AND DESIRABLE BRAND IS KEY TO RETAIL SUCCESS by David Rogers, owner and creative partner, We Are Pure However, how important is packaging’s role in this,

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Guarding More Than Contents

cMJZ34a5 February 5, 2013 0

CHOOSING AN APPROPRIATE PROTECTIVE PACKAGING SOLUTION CAN ALSO BE GOOD FOR A COMPANY’S BRAND IMAGE, EFFICIENCIES, AND ENVIRONMENTAL PROFILE by Tom Wetsch, VP – global product development, Pregis Protective Packaging Effective protection has always

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Perfect Material

cMJZ34a5 February 4, 2013 0

GLASS HAS A LONG PEDIGREE AS A PACKAGING MATERIAL BUT ITS HEALTH AND ENVIRONMENTAL BENEFITS MEAN THAT IT HAS A BRIGHT FUTURE TOO by Lynn Sidebottom, sales and marketing director, Beatson Clark If you’re

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Fine Mist Sprayers Can Be Tailored

cMJZ34a5 February 3, 2013 0

A new range of fine mist sprayers for the cosmetics and personal-care industries has been launched by Leicester-based Rieke Dispensing. This 8201 Series offers different formats and customisation options, to enable the dispensers to

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Don’t Overlook Consumer Preference

cMJZ34a5 February 2, 2013 0

SUSTAINABLE PACKAGING IS A BIG PRIORITY FOR OUR INDUSTRY BUT CUSTOMERS ARE NOWHERE NEAR AS ENGAGED WHEN IT COMES TO PAYING FOR IT by Stergios Bititsios, associate director packaging and design, MMR Research Worldwide

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Multi-Tasking Brings Sweet Success

cMJZ34a5 January 31, 2013 0

MULTI-FUNCTIONAL PACKAGING CAN HELP BRANDS TO MAXIMISE SALES IN THE CONFECTIONERY AND SNACKS SECTOR by Martin Dallas, managing director, packaging solutions, Payne (part of the Coated and Security Products division of Filtrona plc) While

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Sustainability Meets Luxury

cMJZ34a5 January 31, 2013 0

IN THE INCREASINGLY-COMPETITIVE ARENA OF LUXURY GOODS, LEADING BRANDS WILL SEEK EVER-MORE INGENIOUS WAYS OF MAKING THEIR PRODUCTS STAND OUT ON RETAIL SHELVES by Veronique Curulla, European marketing manager, Crown Speciality Packaging Europe Particularly

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