Features »

Several Products-In-One’ Adhesive Ousts Two For Tea

cMJZ34a5 January 31, 2013 0

The Optimise H99 formula combines a longer open time with a very sharp setting rate, high adhesion, and grab Watton-based KMS Adhesives was recently approached by a quality blender and packer of teas, who wanted

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Containers Advance in Line with Lubricants Rebranding

cMJZ34a5 January 30, 2013 0

Additional grip handle on the pack side makes it very user-friendly, allowing extra support during emptying A key part of an international rebranding exercise for Wolf Oil Corporation, a global lubricants company, was development

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Delivering On Your Strategy

cMJZ34a5 January 29, 2013 0

PACKAGING ‘OPTIMISATION’, OR ‘OPTIMIZATION’ AS THE AMERICANS WOULD CALL IT, IS NOTHING NEW – OR IS IT? by Greg Lawson, managing partner, Less Packaging As with many over-used industry terms, this word means different

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Big Benefits

cMJZ34a5 January 29, 2013 0

TRENDS AND DEVELOPMENTS IN THE BEVERAGE SECTOR OBVIOUSLY HAVE AN IMPACT ON THE PACKAGING INDUSTRY Over the last couple of years, both the retail strategies of drinks manufacturers and buying habits among consumers have

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Fundamentals of Success

cMJZ34a5 January 29, 2013 0

WELL-DESIGNED PACKAGING IS ESSENTIAL IN TODAY’S COMPETITIVE BEVERAGE BUSINESS by Simon Pendry, creative director, Blue Marlin London According to the Design Council, packaging on a supermarket shelf has less than three seconds to grab

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Maximising Resources

cMJZ34a5 January 29, 2013 0

WHILE SUSTAINABILITY REMAINS A KEY TOPIC, ANOTHER ENVIRONMENTAL CHALLENGE IS TAKING CENTRE STAGE: RESOURCE EFFICIENCY by Jennifer Buhaenko, head of public affairs, Pro Carton What is Resource Efficiency? One definition is ‘the sustainable management

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Ticking All The Boxes

cMJZ34a5 January 29, 2013 0

PACKAGING HAS MANY FUNCTIONS TO PERFORM BUT BRAND OWNERS AND PRODUCT MANUFACTURERS INCREASINGLY SEE IT AS A FORM OF ADVERTISING by Bob Houghton, head of marketing & communications, Chesapeake Some 75 per cent of

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Recognition at Last

cMJZ34a5 January 29, 2013 0

OVER RECENT TIMES, LABELLING HAS GAINED IN STATURE AND IMPORTANCE IN PRODUCTION-LINE TERMS by Shaun Chadwick, managing director, ILTI UK Ltd Traditionally, as it was the last activity in the packing process, labelling was

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Voyage of Discovery

cMJZ34a5 January 29, 2013 0

AS A BRANDING CONSULTANT, YOU NEVER REALLY SWITCH OFF Even the weekend supermarket visit is an exercise in discovery, understanding, and fascination. I’m always on the lookout for new brands, product innovations, packaging developments,

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Walking The Talk

cMJZ34a5 January 29, 2013 0

THE CONCEPT OF RECYCLING IS EVOLVING by Gordon Shade, CEO, European Metal Packaging (Empac) It is time for a more defined approach. Having come from an agenda driven mostly by the reduction of waste

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