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Ticking All The Boxes

cMJZ34a5 January 29, 2013 0

PACKAGING HAS MANY FUNCTIONS TO PERFORM BUT BRAND OWNERS AND PRODUCT MANUFACTURERS INCREASINGLY SEE IT AS A FORM OF ADVERTISING by Bob Houghton, head of marketing & communications, Chesapeake Some 75 per cent of

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Recognition at Last

cMJZ34a5 January 29, 2013 0

OVER RECENT TIMES, LABELLING HAS GAINED IN STATURE AND IMPORTANCE IN PRODUCTION-LINE TERMS by Shaun Chadwick, managing director, ILTI UK Ltd Traditionally, as it was the last activity in the packing process, labelling was

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Voyage of Discovery

cMJZ34a5 January 29, 2013 0

AS A BRANDING CONSULTANT, YOU NEVER REALLY SWITCH OFF Even the weekend supermarket visit is an exercise in discovery, understanding, and fascination. I’m always on the lookout for new brands, product innovations, packaging developments,

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Walking The Talk

cMJZ34a5 January 29, 2013 0

THE CONCEPT OF RECYCLING IS EVOLVING by Gordon Shade, CEO, European Metal Packaging (Empac) It is time for a more defined approach. Having come from an agenda driven mostly by the reduction of waste

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Carrying a Convenience Factor

cMJZ34a5 January 29, 2013 0

THE WIDE CHOICE OF TRAYS NOW AVAILABLE IS ENABLING THE CONVENIENCE SECTOR TO CONTINUE TO GROW AND INNOVATE by John Griffiths, group chief executive, Nicholl Food Packaging The growth of convenience foods in the

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remedy for risk

Bonnie Howard January 25, 2013 0

USING CERTAIN TYPES OF PALLETS IN THE PHARMACEUTICAL SUPPLY CHAIN COULD POSE A SERIOUS RISK TO PRODUCT SAFETY by Jim Hardisty, managing director, Goplasticpallets.com   Pharmaceutical manufacturers are obliged to recall products for a

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Workhorse Moves Up Front

cMJZ34a5 January 23, 2013 0

RETURNABLE TRANSIT PACKAGING (RTP) HAS BECOME A FAMILIAR FEATURE IN SUPERMARKETS UP AND DOWN THE COUNTRY by Simon Moulson, head of retail development, Linpac Allibert With over 18 million Maxinest trays sold in the

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The Taped Message

cMJZ34a5 January 23, 2013 0

PRINTED COPY AND TEAR TAPE SOLUTIONS OFFER BRAND OWNERS UNRIVALLED OPPORTUNITIES TO COMBINE ENHANCED MESSAGING WITH ADDITIONAL FUNCTIONALITY by Simon Wildash, head of marketing, Payne Good examples include no-knife easy opening or brand protection

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Telling A Story

cMJZ34a5 January 23, 2013 1

A BRAND IS AN ENTITY THAT ENGENDERS AN EMOTIONAL CONNECTION WITH A CONSUMER by Nicolas Mamier, managing director, Appetite An effective brand needs to tell a story, and develop and build brand experience around

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White Box Remission

cMJZ34a5 January 23, 2013 0

THE PHARMACEUTICAL INDUSTRY FINDS ITSELF IN PREVIOUSLY UNCHARTED WATERS by Stephen Marshman, sales and business development director, Schawk The big pharma giants are no longer the masters of a paternalistic healthcare paradigm in which

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