Toiletries & Cosmetics »

Decoration Can Cut Costs

cMJZ34a5 February 11, 2013 0

THE TOOLING REQUIRED FOR CUSTOM-DESIGNED BOTTLES IS EXPENSIVE by Mark Devonald Smith, sales director, perfumery and personal care, Stolzle Flaconnage Moreover, contemporary designers are presenting glass makers with more and more complex challenges –

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Consider The Whole Picture

cMJZ34a5 February 9, 2013 0

CREATIVITY IS JUST ONE FACTOR IN THE DEVELOPMENT OF SUCCESSFUL PACK DESIGNS by Kinza Sutton, marketing manager, Artenius PET Packaging Europe (APPE) Packaging’s ability to create strong brand identity and shelf appeal plays a

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Ten Useful Tips

cMJZ34a5 February 7, 2013 1

‘WE NEED TO REDESIGN OUR PACKAGING’ by Nir Wegrzyn, founding partner, BrandOpus This familiar comment, usually from marketing executives, is answered by many finance directors: ‘We designed before – and it didn’t change anything!’

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Answering Anonymity

Bonnie Howard February 6, 2013 0

WE ALL KNOW THAT ESTABLISHING A TRUSTED, RECOGNISABLE, AND DESIRABLE BRAND IS KEY TO RETAIL SUCCESS by David Rogers, owner and creative partner, We Are Pure However, how important is packaging’s role in this,

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Meeting All needs

cMJZ34a5 January 31, 2013 0

THE VERSATILITY OF CORRUGATED PACKAGING MEANS IT CAN MEET THE MANY DIFFERENT REQUIREMENTS OF THE RETAIL SECTOR by Richard Smith, managing director, Charapak Group     Environmental concerns – and the industry’s responses to

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Ticking All The Boxes

cMJZ34a5 January 29, 2013 0

PACKAGING HAS MANY FUNCTIONS TO PERFORM BUT BRAND OWNERS AND PRODUCT MANUFACTURERS INCREASINGLY SEE IT AS A FORM OF ADVERTISING by Bob Houghton, head of marketing & communications, Chesapeake Some 75 per cent of

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The Lipstick Effect

cMJZ34a5 January 23, 2013 0

THE TOILETRIES AND COSMETICS SECTOR REMAINS BUOYANT, AND PACKAGING CAN HELP MANUFACTURERS CREATE THE POINT OF DIFFERENTIATION TO MAXIMISE BRAND SUCCESS by Alfons Boeckmann, director, RPC Bramlage-Wiko The recession may officially be over but,

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security plus benefits

cMJZ34a5 January 23, 2013 0

ACHIEVING THE RIGHT BALANCE BETWEEN BRANDING AND PRODUCT SECURITY IS AN AGE-OLD PROBLEM IN RETAIL by Neil Matthews, vice president of Northern, Central, and Eastern Europe, Checkpoint Systems Traditionally, security measures have been applied

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