Toiletries & Cosmetics »

Delivering On Different Levels

Bonnie Howard April 10, 2013 0

MULTI-FUNCTIONAL LABELS CAN CONTRIBUTE TO BRAND SUCCESS by Martin Dallas, managing director, Payne Labels are commonly chosen as part of a packaging solution to deliver cost-effective branding and communication on the pack, identifying a

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Sweet Smell of Success

Bonnie Howard April 8, 2013 0

IMAGE IS CRITICAL FOR HIGH-QUALITY GOODS SUCH AS HEALTH AND BEAUTY PRODUCTS by Malcolm Little, director, Advanced Dynamics Ltd Well-designed, correctly-sited labelling promotes brand awareness, and adds to the consumer appeal of cosmetics and

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Flexible Friend

cMJZ34a5 February 17, 2013 0

PLASTICS’ VERSATILITY MAKES IT THE IDEAL CHOICE FOR  THE FAST-CHANGING TOILETRIES AND COSMETICS MARKETS by George Sweeney, general manager, RPC Containers Llantrisant The retail sector is characterised by its highly-competitive nature, and the continuing

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Open And Shut Case

cMJZ34a5 February 13, 2013 0

A DISPENSER CAN ENHANCE YOUR BRAND IN MANY DIFFERENT WAYS by Mark Box, managing director, Rieke Dispensing Packaging’s ability to help support a product’s image and value proposition is a well-recognised benefit for the

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Decoration Can Cut Costs

cMJZ34a5 February 11, 2013 0

THE TOOLING REQUIRED FOR CUSTOM-DESIGNED BOTTLES IS EXPENSIVE by Mark Devonald Smith, sales director, perfumery and personal care, Stolzle Flaconnage Moreover, contemporary designers are presenting glass makers with more and more complex challenges –

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Consider The Whole Picture

cMJZ34a5 February 9, 2013 0

CREATIVITY IS JUST ONE FACTOR IN THE DEVELOPMENT OF SUCCESSFUL PACK DESIGNS by Kinza Sutton, marketing manager, Artenius PET Packaging Europe (APPE) Packaging’s ability to create strong brand identity and shelf appeal plays a

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Ten Useful Tips

cMJZ34a5 February 7, 2013 1

‘WE NEED TO REDESIGN OUR PACKAGING’ by Nir Wegrzyn, founding partner, BrandOpus This familiar comment, usually from marketing executives, is answered by many finance directors: ‘We designed before – and it didn’t change anything!’

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Answering Anonymity

Bonnie Howard February 6, 2013 0

WE ALL KNOW THAT ESTABLISHING A TRUSTED, RECOGNISABLE, AND DESIRABLE BRAND IS KEY TO RETAIL SUCCESS by David Rogers, owner and creative partner, We Are Pure However, how important is packaging’s role in this,

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Meeting All needs

cMJZ34a5 January 31, 2013 0

THE VERSATILITY OF CORRUGATED PACKAGING MEANS IT CAN MEET THE MANY DIFFERENT REQUIREMENTS OF THE RETAIL SECTOR by Richard Smith, managing director, Charapak Group     Environmental concerns – and the industry’s responses to

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Ticking All The Boxes

cMJZ34a5 January 29, 2013 0

PACKAGING HAS MANY FUNCTIONS TO PERFORM BUT BRAND OWNERS AND PRODUCT MANUFACTURERS INCREASINGLY SEE IT AS A FORM OF ADVERTISING by Bob Houghton, head of marketing & communications, Chesapeake Some 75 per cent of

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