Toiletries & Cosmetics »

The Lipstick Effect

cMJZ34a5 January 23, 2013 0

THE TOILETRIES AND COSMETICS SECTOR REMAINS BUOYANT, AND PACKAGING CAN HELP MANUFACTURERS CREATE THE POINT OF DIFFERENTIATION TO MAXIMISE BRAND SUCCESS by Alfons Boeckmann, director, RPC Bramlage-Wiko The recession may officially be over but,

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security plus benefits

cMJZ34a5 January 23, 2013 0

ACHIEVING THE RIGHT BALANCE BETWEEN BRANDING AND PRODUCT SECURITY IS AN AGE-OLD PROBLEM IN RETAIL by Neil Matthews, vice president of Northern, Central, and Eastern Europe, Checkpoint Systems Traditionally, security measures have been applied

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