Celloglas, the UK’s leading specialist in decorative print finishing has this month launched a new more interactive website, following a strong half year of continuous expansion.
With much more focus placed on helping to support partners, clients and potential clients the new site offers more depth in terms of technical specifications and guidelines required when briefing in the use of Celloglas creative print finishes and it has more case studies and examples of print projects carried out, to help illustrate solutions for brands and packaging buyers through its Inspiration Archive.
The new site also showcases The Finishing School – your go-to guide for all that’s new and innovative in print finishing, whether you’re planning a whole suite of marketing materials or promoting the event of the year, here you can get a detailed understanding of a range of print finishes and techniques to generate maximum impact from your designs. Answering questions such as ‘What is soft touch lamination?’ And ‘What is thermochromic ink’ this area of the site acts as a resource for those new to print finishing but also looks at topics of interest to those who are keen to take their print to the next level considering the impact of adding texture to print, for example.
With a full section dedicated to Mirri, Celloglas’ world leading brand of metallic paper and board, which comes in various colours and effects and gives a premium edge to materials, it’s now also easier than ever to see how to incorporate this material into creative print finishes. With case studies including how Mirri lights up the window display at Harvey Nichols, this area is intended to ignite imaginations.
Richard Pinkney, Business Development Director at Celloglas said: “This year is a growth year for Celloglas in many ways. After27 years the Leeds factory moved to new premises; the business has invested significantly in new machinery to help increase foiling capacity; we have launched new products and services in the packaging sector and we have also expanded Mirri services with several new product offerings for the retail sector. Launching the new website was a natural progression for us, as we found we needed a more flexible, responsive site to house all our continuing developments.”
He added: “It’s also important for us as a business to provide support to the print industry and creative brand owners and with the new website we have created a platform where we can do more of this. The only thing that limits what can be done using Celloglas and Mirri for creative print finishes is imaginations and we want to be able to help our clients widen their vision of what’s possible, to see some really innovative uses of creative print finishing over the rest of this year”.