Denny Bros’ Multi-Page Masterclass

Stuart Pritchard May 14, 2018

Stephie Ward, Senior Marketing Executive, Denny Bros, explains why multi-page labels are essential for some manufacturers…

It is a conundrum for all manufacturers of essential oils. How can you ensure you don’t fall foul of the relevant legislation when it comes to labelling your products? Essential oils manufacturers are required to follow the relevant labelling laws which apply to them. For instance, if the product is a chemical it will need to follow the CLP (Classification, Labelling and Packaging) Regulation which ensures the appropriate hazardous symbol is to be displayed on the product. These hazardous symbol pictograms and the wording that supports them are set out in law and chemical suppliers must use them where hazardous properties have been identified. This, however, can cause obvious space issues on the product for a manufacturer who wants to keep the labelling of a product as clean and as attractive as possible.

One option is multi-page labels which can help combat the issue of space by allowing multiple pages to be opened and read. When you consider what needs to go on the label, the multi-page option is an attractive one. The General Product Safety Regulations will require you to have specific wording on the label when you are selling essential oils to the public.

But alongside that, you must have weights and measures and any other relevant regulations, depending on the specifics of your product.

SCENT OF SENSE

Multi-page labels help manufacturers adhere to the rules

The Aromatherapy Trade Council (ATC) recommends that it is good practice to have both the common name and full botanical name of the essential oil, information regarding where the plant originated, directions for use, contradictions where applicable and a batch number and use by date. To not have this crucial information listed on the bottle will probably spark alarm bells and consumers would be wise to look elsewhere. Finally, the ATC suggests specific warnings should also be included on the label. For instance, do not take internally or keep away from children.

While there may be a temptation to increase packaging size as a result, multi-page labelling is often a more cost-effective solution that makes better use of the available labelling space on a product. It has the added advantage of often staying with the product throughout its usable life, rather than being discarded shortly after purchase.

Some multi-page labels can provide up to 120 pages of extra space and be tailored to suit the size, shape and construction of the product packaging. They can even display product information in multiple languages, meaning you only need to produce one version of your product label for multiple international markets, reducing costs and simplifying inventory.

STICK WITH IT

Keep labels legible with multi-page

Other options include printing on a number of materials and using suitable adhesives to make sure the homeopathic and essential oil labels stay with the bottle as well as remaining legible when in contact with oil. This means that labels can be as resistant or as easy to peel off as manufacturers want them to be. Although something with a bit more resistance is recommended with an essential oil-based product as the vapours produced can degrade some adhesives.

The issue is also more than a little complicated by the fact that there is no single regulation for the aromatherapy industry – instead they must be classified according to the most appropriate regulatory framework that is available. So, it is down to the manufacturer to conduct their own due diligence to ensure they adhere to all relevant regulations.

This form of self-regulation can cause obvious problems, but manufacturers would be unwise to ignore it with laws around manufacturing and marketing aromatherapy products governed by the European Union.

SLIPPERY STUFF

But every essential oil is unique, originating from part or all of a different flower, plant or fruit. This is one reason why ensuring the labelling adheres to all regulations is so important.

There is often limited space on a product for labelling, which can be an issue when there is a lot of information to convey such as ingredients, usage instructions, safety advice, aftercare information and more.

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