Design InGINuity From Metsä Board

Stuart Pritchard December 20, 2018

Brand Director for Arctic Blue Gin, MIKKO SPOOF, looks at how working with Metsä Board helped them create the perfect packaging for their premium gin…

When developing the award-winning Arctic Blue Gin, our team of culinary experts wanted the taste of the gin to reflect a unique Arctic natural environment. And in the same way the ingredients were carefully selected for the gin, the material of the Arctic Blue Gin package was chosen to reflect the quality and values of the brand.

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Their lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. Working together with their customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. To this end, for Arctic Blue Gin, Metsä Board was a natural choice.

A MATTER OF TASTE

Delicious gin, appetising packaging: Metsä Board proved just the tonic

Right from the very start, our goal was to create the best gin in the world, using the unique, premium-quality ingredients from Finnish nature. Winning the title of ‘Spirit of the Year’ with a Double-Gold score in the World Spirits Awards 2018 is a huge honour and proof that our hard work has paid off.

For a product of this quality the same diligent approach was applied to the choice of paperboard for the packaging. MetsäBoard Pro FBB Bright 350g/m2 successfully met the needs of the demanding brief. It is lightweight, made from fresh fibres, and traceably sourced from sustainably managed northern forests. The pure and fresh wood fibres are a renewable resource with four new seedlings planted for each harvested tree. In addition, its consistency, as well as high whiteness and smoothness, ensure excellent printability and use of special effects.

FINNISHING TOUCH

The material of the Arctic Blue Gin packaging was chosen to reflect the quality and values of the brand

Ilkka Harju, Metsä Board’s Packaging Services Director, explains in more detail: “The package was printed on the uncoated side of the paperboard to give a pure, natural feel that reflects the brand identity. In addition, some very demanding finishing techniques were used on the surface to create a 3D illusion around the printed rock scenery and multilayer embossing gives a rock-like haptic feeling. Foiling was also used to give a distinct contrast with the natural paperboard surface. Then as a final touch, packaging was printed inside the package to create maximum impact when the consumer unboxes the bottle.”

In order to achieve the impressive end-result the converting was made by Starcke, Aldus and Pyroll in Finland.

Finally, to ensure that the Artic Blue Gin cartons arrive at the retailer in the best possible condition, the transit packaging is made from another Metsä Board paperboard, MetsäBoard Pro WKL, which provides the ideal combination of high-strength with sustainability.

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