Rounding off an elite selection of brand-focused speakers, Tatiana will join Mauro Porcini of PepsiCo, Kevin Marshall of Microsoft, Denise Siebert of Kellogg’s and Ann Chen of Diageo at Pentawards Live in Amsterdam on February 13th 2019.
From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer’s design career has followed an international path. As head of the Branding & Visual Identity design department at Carrefour for over eight years, Tatiana has contributed to building a design culture inside the company.
Before joining Carrefour, Tatiana spent three years as Branding & Packaging Manager at Decathlon Group. At the sports retailer, which is known for its innovative approach, Tatiana had the opportunity to create and develop some of the group’s own brands and to collaborate with its 160-strong design team.
Through her varied experiences, Tatiana has developed a 360-degree design approach and a passion for building authentic brands that talk, share and understand their audience.
“As our community continues to grow, both digitally and through our live events, it seems only natural that we use our unique position in the industry to become a connector between the various layers within the packaging value chain, to enable true innovation. Pentawards Live in Amsterdam is a huge step towards achieving this.”