RODNEY STEEL of the BCMPA discusses why members should be firmly on the map if looking to outsource contract manufacturing and contract packing projects…
The start of each New Year normally heralds a summary of the year before and most often a bunch of New Year’s resolutions to help make
the next one more successful. At the British Contract Manufacturers and Packers Association we often find an increase in our membership in the early months of the year as companies look to include membership of the BCMPA as part of their New Year marketing plans to help them raise the profile of their 3rd party co-manufacturing, co-packing and fulfilment operations.
With a current membership of 140 companies across a number of different sectors from food, drink, personal care, pharmaceutical, household, horticultural, automotive and chemical, the BCMPA looks to support its members across the different industry categories by increasing the visibility of members in a targeted way that helps potential customers to be aware of the services of BCMPA members and why they should outsource their packing projects to the experts in this field, plus providing additional platforms for members to shout about their services and stand out from the crowd.
The BCMPA website has an excellent track record as the most important source of information for customers looking to outsource their packing projects. With over 2000 unique views per month, we are keen to make the visitor experience as valuable and user-friendly as
possible. With the imminent launch of the newly revamped BCMPA website there is much excitement at the BCMPA in terms of the increased functionality and how this will help potential customers to marry up their specific needs with the right outsourcing partners.
With the huge growth in sport and fitness products, we will be adding Nutraceuticals to our nine current industry sectors and the search criteria will be increased by over 40%, which will allow customers to shortlist relevant members more easily. For example, there will be additional search terms such as smart labelling, thermoforming, metal detection, HPP (high pressure processing), personalisation, magazine finishing, nut-free sites and those with HMRC duty suspension.
A great deal of deliberation has been spent on choosing the right terms to include in the search facility and the additions were taken from key words from live projects and enquiries which we receive into the BCMPA. Each year the Association receives over 700 enquiries from potential clients which we disseminate to our members.
MEET YOUR MATCH
The BCMPA Map of Members, which allows users to find suppliers geographically, will be changed to become interactive with the search
criteria. So if you have a food project requiring HPP, which needs filling into a pouch, the map will only flag up contract manufacturers who can supply these services.
In addition to the new website, the BCMPA is looking forward to another robust year raising the profile of its members in the world of co-manufacturing, co-packing, fulfilment and logistics and is gearing up for the flagship show Contract Pack at the end of February at the NEC and forming part of the Easyfairs Packaging Innovations event. With our BCMPA Hospitality Lounge and over 20 exhibiting members, the Contract Pack exhibition promises to be an exciting one and with over 6000 anticipated visitors including brand owners and retailers, it offers a great opportunity for BCMPA members to set out their stalls and interface with potential customers. Whether visitors are looking for product formulation, vacuum forming, gift packing or somebody to handle their fulfilment programmes, they will be able to find a solution at the Contract Pack zone from across all aspects of the supply chain.
Despite the choppy waters of recent months both at home and abroad, with concerns over Brexit, diminishing labour and rising costs, BCMPA members are gearing up for another successful year and we hope that the imminent launch of the new website will help BCMPA members be firmly on the map for brand owners and retailers and manufacturers who are looking to outsource their contract manufacturing and contract packing projects in 2018.