Pack2Go Europe, the association of food and beverage service and convenience packaging manufacturers in Europe, has launched a quality trade mark for use directly on products along with an associated logo and label. The trademark has been registered in Europe and around the world.
The ground-breaking new scheme is detailed on a dedicated website www.p2g-e.com and promoted under the slogan ‘really good products, by really good companies’.
“Pack2Go Europe is backing this scheme with an awareness-raising and communications programme,” says David Schisler, CEO of C.E.E. R. Schisler who has led the Pack2Go Europe task force that spearheaded the work to develop and launch the scheme over the past 18-months. “We aim to ensure that the market knows what quality is in our sector and where to go to get it!”
The scheme which is the first of its kind for the food & beverage service packaging sector is available to companies that:
- Commit to abiding by the ‘Pack2Go Europe Guiding Principles’
- Meet demanding “Pack2Go Europe Minimum Performance Requirements” that cover the quality of both product and operations
- Commit to meeting all EU and national legislative requirements on product quality
- Report annually their performance against a range of indicators covering environmental performance, social commitments, ethics and supply chain integrity in the ‘Pack2Go Europe Online Reporting Platform’
The first trademark licenses are expected in the autumn this year, meaning that the quality mark and label will start appearing on products and in marketing materials soon after. Authorised users of the trademark and labels will be listed on the p2g-e.com website.
“We are setting the bar high to protect European consumers. Through this quality mark and logo we’ll be reminding the market about this every day,” says Mike Turner of Graphic Packaging International Foodservice Europe and President of Pack2Go Europe. “Not all companies out there match up to these levels of quality and performance. So, we call on distributors and users of service packaging to take this scheme as the point of reference for sourcing really good products by really good companies.”
In October 2017, Pack2Go Europe announced that it was cooperating with EcoVadis, the leading platform for environmental, social and ethical performance and risk ratings for global supply chains to provide each of its companies with an independently assessed sustainability rating and generate an average Pack2Go Europe score.
“By committing to and holding their members accountable to higher standards for quality, sustainability and safety, Pack2Go Europe has created a terrific model that other industries can follow,” said Pierre-Francois Thaler, co-CEO of EcoVadis. “The sectoral score and average ratings will act as a strong benchmark for continued CSR and sustainability performance improvements.”