Packing Them In

Bonnie Howard February 18, 2014
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The crowd’s at last year’s PI Show were hungry indeed.

SHOW SEASON IS ALMOST UPON US IN THE UK AS THAT COLOSSUS OF THE EXPO CALENDAR, PACKAGING INNOVATIONS, PREPARES TO OPEN ITS DOORS. IN THE INDUSTRY? THEN HERE’S WHY YOU NEED TO BE THERE…

This February sees Packaging Innovations back in Birmingham, offering an absolute array of product launches and packaging solutions; so whether it is food and drink packaging, industrial solutions, luxury, cosmetic or pharmaceutical packaging that floats your business boat, this show has it all covered.

Taking place 26 and 27 February 2014 at the NEC, the show organisers have highlighted digital technology, intelligent packaging, cost-cutting and sustainable solutions as key focuses for the show. In addition, the launch of Converting Innovations, showcasing the latest converting machinery and equipment, will add another exciting and integral part to the event.

It will be jam-packed with over 350 exhibitors, and a full learnShops programme, spanning across
every aspect of packaging delivered by world-class industry experts, such as Marks & Spencer, Procter & Gamble, Iceland Foods, Tesco, ASDA, Wilkinson and Mintel. Plus plenty of show floor ‘theatre’ in the form of The BIG Packaging Debate, one-to-one advice and the Lions’ Lair.

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Paramount Packaging Systems the UK and Ireland distributor for Fuji Wrapping will be showcasing its flow-wrapping and tray wrapping systems with two innovative options, a resealable system for product freshness and Freshcare for shelf life extension, keeping products fresh until the very last bite.

HP will be transforming its stand into a ‘digitally printed supermarket’, showcasing the many consumer items that feature digitally printed labels and packaging that have been printed on HP Indigo Digital Presses, demonstrating the versioning capabilities of HP digital printing technology. Also on display will be secondary packaging that has been printed on HP Scitex Industrial Presses. The shelves will be filled with wine bottles, health and beauty, pharmaceutical and other typical household products.

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Stands that deliver: brace yourself for the first big show of the year.

Those looking to invest in the latest labelling solutions will find plenty of expertise at the show; Epson will be demonstrating the Epson TM-C3500 colour label printer and the GP-C831, rugged inkjet, tractor feed label printer.

KTEC GROUP will be showcasing its extensive range of Primera label printers, revealing a whole host of label finishes for smaller producers’ right though to larger companies looking for greater production volume, providing the opportunity to totally automate and customise the label.

Making its first ever show debut is environmental start-up company, Bag Re:Born, with a new innovation for the carrier bags market. International exhibitor Schur Star Systems will be launching its latest developments in the UK, a Fresh `n` Go bags aim to keep fruit and vegetables fresh for longer, whilst providing convenience for the consumer. Silgan Plastic Food Containers will be showcasing an alternative to the traditional metal can with Bentos® re-launched Meat Puddings using Silgan PFC’s new light-weight plastic bowl.

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Bringing the industry together for banter and beers.

If you are looking to reduce storage and shipping costs, Airpack Systems will be showcasing its latest 100% recyclable inflatable packaging solutions for fragile goods that need to be shipped through courier networks.

And for those looking to source the latest cosmetic and pharmaceutical packaging will find plenty of expertise at the show with M&H Plastics, Measom Freer, Toly, Aptar Beauty + Home, Leo Luxe and Toly.

Show Features
There will be a number of new show features at the show, including an Eye-Tracking Technology Feature, run by Campden BRI, providing a unique opportunity to see through the eye of the consumer, understand what drives their spending behaviour and store navigation. This will provide businesses with the necessary information to develop an enhanced strategy for POS, pack design and product positioning. A new Recycling Clinic, run by Recoup, will feature experts providing free, one-to-one recycling advice; and additionally, a 3D Print Feature which will enable designers, engineers and educators to test and perfect their work with 3D modelling.

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easyFairs really know how to pack the aisles…

To keep up with latest issues and trends there will also be an array of free-to-attend learnShops seminars, with expert and case study speakers spanning the world of print and packaging. Headlining the exciting line-up of speakers will be packaging guru Lars Wallentin, drawing upon his experiences after a 40-year career at Nestlé as head of packaging design, as he talks ‘Packaging Sense’ at the show. Other key companies featured will be Procter & Gamble, Iceland, Tesco, Wilkinson, Asda and olive brand Oloves.

Sun Branding Solutions will also be on hand to present its case study on the redesign of Mondelez International’s European chewing gum brands Trident, Stimorol and Hollywood, in the biggest cross-country branding project undertaken by Mondelez to date. RPC Containers Corby will be touching upon Heinz’s latest revolution in packaging.

Mike Fairley, Managing Director at Labels & Labelling Consultancy, will be discussing the latest print technologies – new brand and marketing opportunities, and building on the theme of labels Ian Schofield, Own Label Manager at Iceland Foods, will be looking at the packaging challenges for retail. Plus, Steve Morgan from Recoup will give delegates a clear idea of the Plastics Recycling Agenda for 2014 looking at the UK’s progress against its plastic recycling targets and how this will be affecting compliance costs.

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The BIG Packaging Debate will also be returning to the NEC, where a panel of packaging experts will form a lively Question Time style session, discussing whether packaging is designed for the consumer or for the supply chain.

Visitors can also get one-to-one personalised advice on any aspect of their packaging from expert professionals at the Packaging Consultancy Clinic, or take part in Lions’ Lair where the audience can grill a selection of brave exhibitors as they pitch their latest innovations to a panel of experts, hoping to receive a very public thumbs-up.

Those interested in exploring what active and intelligent packaging can do for their brand can gain tailored and specific advice on the Active & Intelligent Packaging Industry Association stand. Furthermore, on the second day of the show, the BIG Print Debate will bring industry experts together to discuss whether the latest print technologies provide brands sound ROI or are simply a gimmick.

A drinks reception for all those visiting the show will be held after The BIG Packaging Debate at
 the close of the show on Wednesday providing an opportunity to meet the panel and the rest of the speakers at the show, network with colleagues, new contacts, and exhibitors.

A Septuplet of Shows
The 2014 event will feature seven co-located shows in total: Packaging Innovations, Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations and, new for 2014, Converting Innovations.

Visitor registration is free via the Packaging Innovations website: www.easyFairs.com/PIUK
Companies interested in exhibiting at can find out more about booking a stand 
by calling the packaging team on: 
+44 (0)20 8843 8800 or emailing:  PackagingUK@easyFairs.com