Leading marketing and communications agency, PHD Marketing & Strategy has successfully presented the challenge of innovation in sustainability in the print and packaging sectors by hosting a media conference event at 1 Wimpole Street, London.
The press event brought industry leaders together to address and publicise the central theme of ‘Innovation in Sustainability’.
Jo Stephenson, Managing Director of PHD Marketing & Strategy said: “We are thrilled with the success of our PHD Presents event! Our team’s rigorous planning ensured the event appealed to both our clients and the media. Crucial when you consider it’s our first ever agency-focused event.
“The idea behind PHD Presents was to muscle the issue of sustainable print and packaging innovation into the industry spotlight. By presenting, clients gained valuable media exposure in front of coveted industry publications including Packaging News, PrintWeek and Converter, as well as leading industry associations including The Packaging Collective, Packhub and The Packaging Society.
PHD prides itself on its ability to ‘walk in the shoes’ of its clients and deeply understands their specific marketing and strategic business needs. This is the PHD niche.”
The presenters consisted of 16 highly recognised names from the labels, flexible and corrugate packaging sectors, including BOBST, Swanline Group, Parkside Flexibles, Contact Originators and BoxMart.
Nick Kirby, Managing Director of Swanline Print said: “Swanline has worked with PHD since the summer of 2017. PHD Presents not only enforced PHD’s professionalism towards event management, but also their passion for delivering top-tier marketing and business strategy. Working with PHD has expanded Swanline’s views on sustainability and enabled the maintenance of a structured media presence.”
Joanna Stephenson founded PHD Marketing & Strategy back in 2014. Harnessing over 25 years within the plastics, packaging and print industries, Jo used her industry knowledge as a solid foundation from which to pioneer the business into the highly-recognised agency it is today.
PHD Marketing & Strategy is a specialist in business to business marketing strategy and communications and provides a range of services to manufacturing, distribution, science and technology businesses across the UK, Europe, Asia and the Middle East.