Product of the Year is back and on a mission to discover and celebrate the UK’s most innovative new products and packaging for 2020.
Now in its 16th year, Product of the Year is the UK’s biggest and most comprehensive annual study of product and packaging innovation. With more than 10,000 consumers voting in the UK and upwards of 200,000 globally, Product of the Year recognises and rewards the new and the innovative providing a robust consumer seal of approval.
Conducted by Kantar TNS, the world’s largest research company, products are voted for by the consumer for the consumer with the winning products earning the right to display the iconic red Product of the Year logo.
Over the years, brilliant examples of packaging innovation and invention have scooped multiple Product of the Year awards: Carte Noire coffee in refillable packs, the Heinz ketchup bottle turned on its head to ease out the last drops, the Friction Free Shaving razor cutting down on waste with a long-lasting, rose gold razor handle and a recyclable cardboard box, delivered straight to the door. Packaging design that solves problems be it environmental, functional or simply a practical solution that benefits the consumer.
Judged for their level of innovation in packaging design among a variety of other criteria, the winning products benefit hugely. 86% of shoppers have revealed that they are more likely to buy a product that carries the Product of the Year logo with brands recording an average sales increase of 10-15% with some uplifts as high as 135%.
This year, the introduction of the new Blogger Panel, as well as extensive influencer activation, has also ensured stand out social media visibility for the winning brands.
Commenting on the 2020 awards, Mike Nolan, CEO, Product of the Year says: “In 2020 we want to celebrate the brands that have launched products that are positively influencing consumers lives and providing them with everyday excellence they can rely on and packaging is a big part of this. Over the years, packaging innovations have become a barometer of changing consumer attitudes, wants and needs and we’re excited to celebrate the very best of 2020.”
Product of the Year 2020 is now open for entries and brands can enter the award here via this link here.