Toiletries & Cosmetics »

Can’t Beat Glass!

Bonnie Howard July 29, 2013 0

WHEN LOOKING FOR A PERFUMERY OR BEAUTY PRODUCT, THE FIRST THING TO CATCH THE EYE IS ITS CONTAINER …..AND THE BEST MATERIAL FOR THAT CONTAINER IS GLASS. by Mark Devonald Smith, sales director for

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Help From The Website

Bonnie Howard July 24, 2013 0

WHERE DO YOU LOOK IF YOU WANT TO FIND SOMEONE WHO CAN HELP YOU WITH A PACKING PROJECT….? by Rodney Steel, chief executive, British Contract Manufacturers and Packers Association (BCMPA) ….or a formulation project?…..

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The Revolution In Packaging Printing

Bonnie Howard May 29, 2013 0

Packaging design has gone through something of a revolution in recent years. As coding and marking technology has developed, the information that manufacturers are able to code on to their products has become ever

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Delivering On Different Levels

Bonnie Howard April 10, 2013 0

MULTI-FUNCTIONAL LABELS CAN CONTRIBUTE TO BRAND SUCCESS by Martin Dallas, managing director, Payne Labels are commonly chosen as part of a packaging solution to deliver cost-effective branding and communication on the pack, identifying a

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Sweet Smell of Success

Bonnie Howard April 8, 2013 0

IMAGE IS CRITICAL FOR HIGH-QUALITY GOODS SUCH AS HEALTH AND BEAUTY PRODUCTS by Malcolm Little, director, Advanced Dynamics Ltd Well-designed, correctly-sited labelling promotes brand awareness, and adds to the consumer appeal of cosmetics and

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Flexible Friend

cMJZ34a5 February 17, 2013 0

PLASTICS’ VERSATILITY MAKES IT THE IDEAL CHOICE FOR  THE FAST-CHANGING TOILETRIES AND COSMETICS MARKETS by George Sweeney, general manager, RPC Containers Llantrisant The retail sector is characterised by its highly-competitive nature, and the continuing

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Open And Shut Case

cMJZ34a5 February 13, 2013 0

A DISPENSER CAN ENHANCE YOUR BRAND IN MANY DIFFERENT WAYS by Mark Box, managing director, Rieke Dispensing Packaging’s ability to help support a product’s image and value proposition is a well-recognised benefit for the

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Decoration Can Cut Costs

cMJZ34a5 February 11, 2013 0

THE TOOLING REQUIRED FOR CUSTOM-DESIGNED BOTTLES IS EXPENSIVE by Mark Devonald Smith, sales director, perfumery and personal care, Stolzle Flaconnage Moreover, contemporary designers are presenting glass makers with more and more complex challenges –

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Consider The Whole Picture

cMJZ34a5 February 9, 2013 0

CREATIVITY IS JUST ONE FACTOR IN THE DEVELOPMENT OF SUCCESSFUL PACK DESIGNS by Kinza Sutton, marketing manager, Artenius PET Packaging Europe (APPE) Packaging’s ability to create strong brand identity and shelf appeal plays a

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Ten Useful Tips

cMJZ34a5 February 7, 2013 1

‘WE NEED TO REDESIGN OUR PACKAGING’ by Nir Wegrzyn, founding partner, BrandOpus This familiar comment, usually from marketing executives, is answered by many finance directors: ‘We designed before – and it didn’t change anything!’

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