CHLOE ROWLANDS looks at how Rombus Packaging focuses on the importance of eco-friendly products and how the use of them has recently seen a dramatic increase…
A huge rise in conscious consumerism and the wide media coverage of global environmental issues has had a direct impact on many people’s purchasing decisions. Not only are more people being directed towards eco-friendly products, but they are also interested in cruelty free and vegan products too.
A recent survey shows that 1 in 3 consumers prefer eco-friendly options when purchasing products and 35% of people are even willing to spend more money on eco-friendly products, with 56% ‘slightly likely’ to consider paying the higher price.
COMPANIES GOING GREEN
As a result of the growing conscience of customers, companies worldwide are making an effort to incorporate sustainability into their businesses. For example, McDonalds along with many other corporations, have turned from plastic to paper straws.
H&M and ASOS have recently embarked on sustainable sourcing programs and Iceland has stopped using palm oil in all of their own branded products. These huge developments show a promising future for the growth and increase of eco-friendly products, and they also support how important it is for companies to consider a customer’s conscience and how this impacts their purchasing decision.
BENEFICIAL TO BUSINESS
Using eco-friendly products will not only help you to grow customer loyalty but it will also improve your market share whilst creating a positive brand image. Eco-friendly packaging is also important and has many benefits including the following:
- Easy to dispose of
- Reduces carbon footprint
- Improves your brand image and attracts loyalty
- It can be recycled and reused sustainably
- Can save you money
- Lower shipping costs
- Versatile and flexible
Not only is it beneficial for businesses to create eco-friendly products for many obvious reasons, but how can they positively affect the consumer? Eco-friendly products offer many personal benefits to those using them, most of which coincide with the use of all-natural products. They don’t contain any harmful chemicals and instead of using materials such as plastic which is known to have BPA in that can cause a number of health issues, they use recyclable packaging and materials that aren’t damaging to the environment.
Some of the nasty chemicals included in many products have been shown to cause premature puberty in children, as well as diabetes, stunted growth and autoimmune disorders. Using eco-friendly alternatives to many of your everyday products can help prevent these illnesses and dangers, improving your health and wellbeing.
HOW TO TELL
It can be initially confusing trying to look for eco-friendly and recyclable products as some labelling can be misleading. Look for the following things when shopping for eco-friendly products:
- Green Seal – for cleaning products that are safe for the environment
- Energy Star – for electrical products that are energy saving
- Mobius Loop – this indicates whether the product can be recycled