Supermarket giant Morrisons is rolling out plastic-free fruit and veg areas across its stores.
Sixty stores will take part in the chain’s new ‘buy bagless’ scheme in which shoppers can buy 127 varieties of fruit and veg loose or pack them in recyclable paper bags.
The move follows 10-month trials in Skipton, Guiseley and St Ives, where stores saw a 40% increase in customers buying bagless.
Drew Kirk, fruit and veg director at Morrisons, said: “Many of our customers would like the option of buying their fruit and veg loose. So, we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”
Said Sian Sutherland, A Plastic Planet co-founder: “We applaud Morrisons for taking action to curb their use of plastic and this is a brilliant start. It also allows shoppers to buy what they actually want instead of plying us with discount deals wrapped in even more plastic that make us buy more than we need and then end up wasting food. But why stop there? They estimate this move will save 156 tonnes of plastic each year. Imagine how much they could save if they phased out plastic on other products as well. The Earth has precious little time for phased implementation. It has to happen now. Plastic production is set to treble in the next 15 years. Where is all this plastic going to go?
“Plastic pollution is at such a crisis point now that we really need to see major brands and supermarket chains taking giant strides, not fairy steps. Morrisons have made a start in reducing our plastic and we strongly urge all supermarkets to do the same.”