RotaWrap® : The Complete 360° Solution

Diana Szpytma May 8, 2018

New from Wessex Packaging is RotaWrap®, a 360° spiral wrapping solution.

Designed to use the kinetic energy generated in rotational wrapping, RotaWrap® eliminates the need for wasteful stop-start heat generation that occurs with heat shrunk packaging.

Wessex Packaging, the West Country based packaging solutions provider, is the exclusive UK distributor for this Italian engineered technology, and has already received significant interest from customers, from a variety of industries, across the country.

RotaWrap’s ease-of-use, and affordability, enables companies who are currently packaging long, awkward shaped, or in-tray products, to easily switch to a more productive and efficient product packaging process.

The 620mm diameter RotaWrap® machine has received interest from customers who are wrapping long profile products, such as retail consumables, pharmaceuticals, medical and healthcare items, aluminium and UPV extrusions, timber, pipes and worktops.  However, RotaWrap’s capability also enables a low cost, manual retention solution for some food and drink manufacturers where smaller packs of products can be wrapped without using a potentially damaging heat shrink process.

As a compact machine, the 620mm RotaWrap®, provides a much easier solution for operators who are traditionally hand wrapping products, removing the need for them to bend, stretch and hold awkward shaped products in place – therefore improving productivity, efficiency and ergonomics. 

Spiral wrapping is also highly effective in situations where strapping could cause damage to delicate items, with stretch film being a more relevant material that pulls in the load when there is any movement, rather than having a more rigid heat shrunk film.

The Wessex Packaging team are providing UK customers with an initial packaging consultation and demonstration at their Somerset HQ and Innovation Centre. The RotaWrap® 620mm machines are the most popular model, but larger, fully automated machines that integrate as part of conveyor packaging lines are available for more industrial applications.

Established in 1975, Wessex Packaging has a proven track record of providing relevant and commercial packaging expertise and solutions across all industry sectors throughout the UK. The addition of the RotaWrap® range to the portfolio, provides a new, and highly effective, alternative to customers’ product protection and logistical problems.

Mark Barter, Managing Director of Wessex Packaging, says:

“RotaWrap® is an important addition to our packaging solutions, and we’re delighted to be able to offer our customers a new economic, easy and efficient wrapping capability.

The interest we’re receiving about RotaWrap® illustrates the demand from businesses that are looking at improving not only the productivity and efficiency of their operating processes, but also on improving the well-being and ergonomics of their teams.”

To find out more & book a RotaWrap® demonstration, visit: